Singapore Botanical Gardens
2024
branding
This project aims to create a modern visual system for Singapore Botanical Gardens, a UNESCO World Heritage site. I drew inspiration from the site’s plants and iconic architecture, hoping to create a clean, accessible and dynamic brand language.
The mark is inspired by the form of the signature plants, red palms, and the architecture in Singapore Botanical Gardens.
The logotype integrates the mark with playful typography, conveying the garden’s vibrant energy. They can be combined in different ways for various medium.
The primary color palette draws inspiration from the garden’s natural splendor. The bright tones communicate the garden’s accessibility as a public space, creating an inviting visual language that resonates with visitors of all ages.